From State Parks to Enterprise CRM.

Michelle Tabor.

Solutions Engineer & HubSpot Architect at Aptitude 8. I build complex CRM systems, integrations, and web applications that actually work for the humans using them.

Michelle Tabor
12+ Years Building
23+ HubSpot Certs
3 Active Ventures
OKC Home Base
01

About Me

Problem Solver. Artist. Maker.

My journey in tech started in 2003 when I built my first website for fun. What followed was a career that has twisted through state parks, restaurant management, event marketing, eCommerce, and eventually landing exactly where I belong: at the intersection of complex business problems and elegant technical solutions.

At Aptitude 8, I design and implement advanced HubSpot-based architectures for mid-market and enterprise clients. That means everything from CRM data modeling and custom UI extensions to integrating HubSpot with Salesforce, Workday, Dynamics 365, and whatever else the project demands.

I have a background in accounting and business management that gives me a data-driven lens most engineers don't have. I don't just build what you ask for. I ask why you need it, what it needs to scale to, and what happens when it breaks at 2 AM.

Outside of client work, I time road races, photograph athletes, paint, and am always working on something new. That's just how I'm built.

Download Resume
Location Oklahoma City, OK
Timezone Central Standard
Current Role Solutions Engineer @ Aptitude 8
Recognition 2023 Women in STEM Power List

Technical Stack

HubSpot CMS HubSpot CRM HubL Salesforce Node.js Python React JavaScript PHP MongoDB AWS Dynamics 365 Marketo Netsuite Klaviyo Shopify REST APIs Serverless Wordpress and more.
02

What I Do

Core Expertise

HubSpot Architecture

I design scalable CRM architectures, custom objects, data models, and workflow automations that power revenue operations at scale. From the initial audit to go-live, I own the full technical scope.

Integrations

Systems Integration

API-first integrations between HubSpot and platforms like Salesforce, Workday, Dynamics 365, Athenahealth, and Applied Epic. I build middleware, serverless functions, and bidirectional sync pipelines that don't fall apart under load.

Development

Custom Development

Full-stack development with a HubSpot focus. Custom UI extensions, serverless apps on AWS and Azure, HubSpot CMS themes, and bespoke tools that go beyond what any out-of-the-box solution can offer.

03

Experience

Jan 2025 — Present
Aptitude 8
Solutions Engineer

Designing and implementing advanced HubSpot-based solutions for mid-market and enterprise clients. I architect CRM systems, build custom applications and UI extensions, and lead API integrations with platforms including Salesforce, Workday, Dynamics 365, Athenahealth, and Applied Epic. I also design secure cloud-based architectures on AWS and Azure using modern serverless frameworks.

HubSpot Architect AWS RevOps
May 2023 — Jan 2025
Lynton
Solutions Engineer

Supported enterprise businesses in pursuing integrated systems. I collaborated with sales during pre-sales, designed multiple project solutions simultaneously, and led post-sales technical discovery sessions. Translated business requirements into technical specifications and served as a resource for Account Managers and developers in a remote environment.

Pre-Sales Engineering Technical Scoping
Jan 2021 — May 2023
BridgeRev
VP, HubSpot Architecture

Led all web development, custom integrations, and HubSpot architecture projects end-to-end. Managed a hybrid team of developers and designers, defined architecture with cross-functional teams, and wrote all client and internal documentation. Built custom HubSpot CMS themes, automation workflows, modules, and bespoke integration solutions.

Team Lead HubSpot CMS Integrations
2012 — 2021
Freelance & Earlier Roles
Designer / Developer

Nearly a decade of freelance web and graphic design across Shopify, WordPress, Wix, and custom builds. Earlier roles include Event Marketing Manager at Gannett / EnMotive, where I built registration platforms and timed live endurance events, and an eCommerce Manager role where I built multichannel inventory and payment integrations.

Freelance Shopify / WP
04

Side Hustles

🏃

Dust & Run Photos

Race Timer & Photographer

I manage end-to-end timing for 5Ks, marathons, and multisport events across Oklahoma using industry-standard RFID and chip timing systems. I also provide high-volume event photography with AI-powered bib tagging, sponsor branding, and digital gallery delivery. This operation runs independently and in parallel with full-time technical work.

🎨

Lunari Labs

CWriting, Poetry & Typography Art

Lunari Labs is my Etsy shop and creative outlet for the work that doesn't fit a job description. Poetry, written pieces, and typography art that sits at the intersection of language and design. It's where the part of my brain that isn't solving CRM problems gets to speak.

💻

NinthWestern

Nerdy Nature Stickers

NinthWestern is my sticker shop and an excuse to make things purely because they're fun. Designs that are bold, weird, and a little opinionated — which, if you've read this far, probably tracks.

📚

Always Learning

Education & Community

Currently pursuing an Information Technology degree at Oklahoma State University. I also earned my AWS Academy Cloud Foundations badge and continue to chase new certifications. I believe deeply that staying at the edge of what you know is how you avoid becoming obsolete.

05

Certifications

It's a bit ridiculous, isn't it? — 23+ active HubSpot certifications plus AWS.
Architecture I
HubSpot
Architecture II
HubSpot
Solutions Architecture
HubSpot
Integrating with HubSpot I
HubSpot
CMS for Developers I
HubSpot
CMS for Developers II
HubSpot
CMS Hub Implementation
HubSpot
CMS for Marketers
HubSpot
Revenue Operations
HubSpot
Data Integrations
HubSpot
Reporting
HubSpot
Client Management
HubSpot
Platform Consulting
HubSpot
Salesforce Integration
HubSpot
Sales Hub Implementation
HubSpot
Marketing Hub Implementation
HubSpot
Marketing Software
HubSpot
Inbound Marketing
HubSpot
Contextual Marketing
HubSpot
Growth Driven Design
HubSpot
Objectives-Based Onboarding
HubSpot
Service Hub Software
HubSpot
Sales Software
HubSpot
Cloud Foundations
AWS Academy
06

Recognition

2023
Journal Record Power List: Women in STEM
Journal Record, Oklahoma — 2023
2024
Growth Gang Award
Internal Recognition
2025
Confident With the Unknown
Peer Recognition
07

Contact

Let's Build Something.

If you have a complex HubSpot challenge, a system integration that's been giving your team headaches, or a project that needs someone who can think and build, I want to hear about it.